Imponderable #950

Why do they package graham crackers in those useless wax papery wrappers? When you try to open the package, they instantly begin tearing apart the grahams and once opened, there is no ability to reseal the packaging.

With everything today being marketed as Stay-Fresh, Shelf-Stable, Resealable, Individually Wrapped, etc, why are these remnants of 1897, still being packaged that way?

• Do you think it is marketing? Does the homey packaging imply a simpler, more innocent time?
• Do you think it is cost? Do manufacturers save a bajillion dollars per year by wrapping them in wax paper? Then why wrap them at all? They should just throw them in the box.
• Do you think it is to be “green.” But Grahams were around a 100 years before the color green was invented and became the new black.
• Do you think it is a conspiracy to make the lives of a parent more difficult?

Here are the steps involved:

I pop open a box of graham crackers (don’t get me started on that little cardboard tab thingy that was intentionally designed to be weaker than the bond of the glue holding it in place)

1. Tear open the wrapper first with my fingers, then with a knife carefully placed in the fold.
2. Jab myself in the finger with the knife as it slips.
3. Break a few crackers in the process.
4. Be told by my daughter that she doesn’t want a “broked” one….178 times!….ad infinitum…ad nauseum!
5. Pull out the one or two that remain that haven’t been shattered.
6. Run around the pantry to find a creative “parenthack” to keep any more oxygen from hitting the cracker so it doesn’t get EVEN staler because they are already kind of stale to begin with…no matter how fresh they are.
7. Give up and give them an Oreo cookie instead….in the resealable packaging!

Does anyone know a brand that doesn’t come wrapped this way?